Our Story
We hate tattoos here. Except we have them. A lot of them. And that’s the point.
IHT. was born from the tension between rebellion and responsibility. It’s a brand built on irony and duality — for the people who can command a board room and an alleyway.
We make clothes with a brand name your Mom will approve of — even if you showed up to Thanksgiving with a neck tattoo.
IHT. is a middle finger, a wink, and a hug — all sewn into one.
— Emilia
Founder, Designer, Walking Contradiction
Do you actually hate tattoos?
Yes. These are all birth marks.
Can I wear your merch if I don’t have tattoos?
Of course default skins can wear our merch -- but check out our Artist Partners for some inspiration!
How do I become an artist partner?
Shoot us a DM on Instagram or an email via the below form and we'd be happy to talk.
Is a hotdog a sandwich?
Unequivocally yes.
I'm a shop, how do I carry your products?
Hit us up on IG or email below and we'll get to talking.